Citizen Surveys & Data Analysis

 

Officer Carol Ogrinc

Notes from CALEA Conference

Orlando, Florida

 

Survey should be agency specific

Objectives must be clear

Must be defined

Have to know what to expect to find

Ask questions in a way so everyone knows what you are asking

Ask appropriate questions

Fulfill CALEA Standards and mandates

A 20% response is considered good

Refine your plan to set priorities for the next three years

 

Mail Surveys

Most common

Cost effective. One person can design and administer

Sampling frame (victims & witnesses)

Can get list of names from Tax Appraisers office

Single-family homes

Duplexes – apartments, businesses, mobile homes, etc.

Instead of asking their income, ask a proxy question;

What is the value of your home?

What kind of vehicle do you own/drive?

 

Telephone Surveys

Able to obtain large sample

Are great sources of data

Turn around time is limited

Can purchase telephone lists

Many people use cell phones

-2-

 

Drawback – if you rely solely on a phone book, you will miss younger people

 

Web Survey

Will get a 5 – 15% response

Responses are quick

Based on a convenience sample

Drawback – Must have access to a computer (may miss elderly group)

Sotfware available – Microsoft Frontpage

 

Personal Surveys

Should have some type of "giveaway" in exchange for their time

Focus Groups

Can ask what important issues are in their neighborhood

What is important to them?

Traffic problems?

 

Purpose of Surveys

To measure agency performance

Measure officer performance

Solicit recommendations for improvement

Identify citizen concerns

It is important to listen to people. They feel as though they have input in police/community.

 

Understanding the Scientific Method

Your goal is to get meaningful data

Must include control variables – demographic variables

**Demographic variables (important)

Gender, race, income and education – Is sample reflective of the true population?

-3-

 

Is data able to be generalized?

 

Agency performance – be careful how you ask question

Everyone must be able to answer a question with a category that pertains to them.

Mutually exclusive – can only give one answer to a specific question

Try to avoid "check all that apply" – Is difficult to analyze

 

Likert Scale – make sure you have a "neutral" category in the middle

Good | | | | | Bad

quite slightly neither slightly quite

or

(almost never) 1 2 (sometimes) 3 4 5 (most of the time)

5 point Likert – should give you a normal distribution (graph) scale

(3) no opinion/neutral

Make sure you collect a large enough sample representative of your population

Ideal sample size – at least 384

 

Publications that may be helpful

Mail and Internet Survey: The Tailored Design Method, 2nd ed.

By: Don A. Dillman

How to Conduct Your Own Survey

By: Priscilla Salant & Don A. Dillman

Survey Nonresponse

By: Robert M. Groves, Don A. Dillman & John L. Eltinge

 

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